After nearly a year of working together on various freelance projects, my co-worker, Frankie, and I were itching to create a brand we felt embodied the spirit and projects we wanted to pursue. So, together Frankie and I built a brand inspired by the idea of creativity without a ceiling. Where no ideas are off limits and where the constraints of the real world could be for a brief moment be postponed in favor of the excitement for an idea. For our brand we emphasized possibility and excitement for the new opportunities ahead.