SamVert

Scope

Type Design

Description

SamVert is a musician with a background in architecture. In his words, "A boy and his wooden guitar. A boy alone on stage. And now a man isolated in space. The derivation of myself has evolved through different forms of music." To encapsulate this ethos I was hired to craft an identity that draws upon themes drawing from his childhood roots as a "boy on stage" to his current state as a man "isolated in space". To accomplish this we played upon the modularity of geometric shapes as frames for a more unrestrained photographic direction as well as a bespoke geometric wordmark that evolves and changes shape to reflect his growth and connection between the boy he was and the man he is today.

Roles

SamVert

Scope

Type Design

Description

SamVert is a musician with a background in architecture. In his words, "A boy and his wooden guitar. A boy alone on stage. And now a man isolated in space. The derivation of myself has evolved through different forms of music." To encapsulate this ethos I was hired to craft an identity that draws upon themes drawing from his childhood roots as a "boy on stage" to his current state as a man "isolated in space". To accomplish this we played upon the modularity of geometric shapes as frames for a more unrestrained photographic direction as well as a bespoke geometric wordmark that evolves and changes shape to reflect his growth and connection between the boy he was and the man he is today.

Roles